Re: Loyalty cards again

In article <slrnfsrr3s.9kb.wnoise@[EMAIL PROTECTED]
>,
 Aaron Denney <wnoise@[EMAIL PROTECTED]
> wrote:

> On 2008-03-05, David Friedman <ddfr@[EMAIL PROTECTED]
> wrote:
> > In article <Jx88JC.BG3@[EMAIL PROTECTED]
>,
> >  djheydt@[EMAIL PROTECTED]
 (Dorothy J Heydt) wrote:
> >
> >> (b) that you don't want to receive *any* advertising, and
> >> targeted is just as obnoxious as non-targeted.  This is the
> >> attitude of many of us.
> >
> > Not my attitude. If I'm going to get a given amount of advertising, I 
> > would rather have it be for things I am likely to be interested in.
The 
> > targeting is far from perfect, but it's better than random.
> 
> But is the amount of advertising fixed, or does the targetted
> advertising merely go on top of a fixed amount of untargetted?

On theoretical grounds, I would expect the increased amount of targeted 
to result in less untargeted, although not necessarily in pro****tionally 
less. I don't have adequate data to answer the question on experimental 
grounds.

-- 
 http://www.daviddfriedman.com/
http://daviddfriedman.blogspot.com/
 Author of _Harald_, a fantasy without magic.
 Published by Baen, in bookstores now