http://tvbythenumbers.com/2008/03/17/top-time-shifted-broadcast-shows-feb-25-mar-2/2961
Top Time-Shifted Broadcast Shows, Feb 25 - Mar 2
by Bill Gorman
Again, Lost is Most Time-Shifted Show in US By Viewers And Percentage
For the second week in a row, Lost had both the largest time-shifted
audience and the highest % viewership gain from time-shifting of any
primetime broadcast network show. With 3.98 million time-shifted (DVR)
viewers, Lost had the largest absolute time-shifted audience for the
week of February 25 - March 2, followed by Tuesday’s American Idol
with 3.84 million time-shifted viewers. Rounding out the top 10 for
was Wednesday’s American Idol, Thursday’s American Idol, Survivor:
Micronesia, Terminator: Sarah Connor Chronicles, Medium, Celebrity
Apprentice, Wednesday’s Big Brother and Law & Order.
I’m going to chalk up Lost’s high time-shifted viewership to the fact
that the Thursday 9pm timeslot is highly viewed and very competitive
among adults 18-49, with 4 of the shows getting 18-49 ratings above a
3.0. That’s a lot of likely more DVR owning adults who don’t want to
miss one or more of those shows.
NBC and Fox tied for the most shows (5) out of the top 20 in absolute
time-shifted audience size.
Top 20 Largest Time-shifted Audience Broadcast TV Shows:
Rank Programs Network Persons Live+7 (000) Persons
Live (000) Timeshifed Audience (000s) % IncreaseOver Live
1 LOST ABC 14,998 11,020 3,978 36.1%
2 AMERICAN IDOL-TUESDAY FOX 30,009 26,166 3,843 14.7%
3 AMERICAN IDOL-WEDNESDAY FOX 28,776 25,088 3,688
14.7%
4 AMERICAN IDOL THU SP-2/28 FOX 27,246 23,769 3,477
14.6%
5 SURVIVOR: MICRONESIA CBS 13,447 11,112 2,335 21.0%
6 TERMINATOR: SARAH CONNOR CHRONICLES FOX 8,371 6,569
1,802 27.4%
7 MEDIUM NBC 8,610 7,087 1,523 21.5%
8 APPRENTICE 7 NBC 8,518 7,030 1,488 21.2%
9 BIG BROTHER 9-WED CBS 5,853 4,422 1,431 32.4%
10 LAW AND ORDER NBC 12,398 11,049 1,349 12.2%
11 BIGGEST LOSER 5 NBC 8,230 6,893 1,337 19.4%
12 BIG BROTHER 9-SUN CBS 6,612 5,279 1,333 25.3%
13 LIPSTICK JUNGLE NBC 6,549 5,251 1,298 24.7%
14 JERICHO CBS 7,811 6,521 1,290 19.8%
15 ELI STONE ABC 8,117 6,852 1,265 18.5%
16 BIG BROTHER 9-TUE CBS 7,204 5,960 1,244 20.9%
17 BACK TO YOU SP-2/26 9:30P FOX 12,729 11,790 939
8.0%
18 AMERICA'S TOP MODEL-4 CW 4,256 3,325 931 28.0%
19 MOMENT OF TRUTH 2/25-8P FOX 8,888 7,989 899
11.3%
20 OPRAH'S BIG GIVE ABC 16,023 15,146 877 5.8%
The Largest Time-shifting Audience table ranks which of the Top 150
broadcast shows [by Live+7 viewers] had the largest absolute number of
time-shifted viewers on their digital video recorders (DVRs).
__________________________________________________________________________________
Lost Has A 36.1% Increase Via DVR Viewing
For the week of February 25 - March 2, Lost’s audience increased by
36.1% over the 11.02 million that watched it Live giving it a Live+7
audience of 15.00 million, again making it, by far, the leading
broadcast show for % increase in viewing via DVR.
Wednesday’s Big Brother had its audience increase by 32.4% over its
Live airing placing it second for the week. Rounding out the top 1o
were America’s Top Model, Terminator: Sarah Connor Chronicles,
Sunday’s Big Brother, Lipstick Jungle, One Tree Hill, Medium,
Celebrity Apprentice and Survivor: Micronesia.
NBC had the most time-shifted shows on a % basis with 5 of the 20.
Top 20 Most % Time-shifted Broadcast TV Shows:
Rank Programs Network Persons Live+7 (000) Persons
Live (000) Timeshifed Audience (000s) % Increase Over Live
1 LOST ABC 14,998 11,020 3,978 36.1%
2 BIG BROTHER 9-WED CBS 5,853 4,422 1,431 32.4%
3 AMERICA'S TOP MODEL-4 CW 4,256 3,325 931 28.0%
4 TERMINATOR: SARAH CONNOR CHRONICLES FOX 8,371 6,569
1,802 27.4%
5 BIG BROTHER 9-SUN CBS 6,612 5,279 1,333 25.3%
6 LIPSTICK JUNGLE NBC 6,549 5,251 1,298 24.7%
7 ONE TREE HILL CW 3,530 2,849 681 23.9%
8 MEDIUM NBC 8,610 7,087 1,523 21.5%
9 APPRENTICE 7 NBC 8,518 7,030 1,488 21.2%
10 SURVIVOR: MICRONESIA CBS 13,447 11,112 2,335 21.0%
11 BIG BROTHER 9-TUE CBS 7,204 5,960 1,244 20.9%
12 JERICHO CBS 7,811 6,521 1,290 19.8%
13 BIGGEST LOSER 5 NBC 8,230 6,893 1,337 19.4%
14 ELI STONE ABC 8,117 6,852 1,265 18.5%
15 MEN IN TREES ABC 6,196 5,401 795 14.7%
16 AMERICAN IDOL-WEDNESDAY FOX 28,776 25,088 3,688
14.7%
17 AMERICAN IDOL-TUESDAY FOX 30,009 26,166 3,843 14.7%
18 AMERICAN IDOL THU SP-2/28 FOX 27,246 23,769 3,477
14.6%
19 PUSSYCAT DOLLS:GIRLICIOUS CW 1,865 1,637 228
13.9%
20 OFFICE NBC 4,216 3,711 505 13.6%
The % Time-shifting table ranks which of the Top 150 broadcast shows
[by Live+7 viewers] had the largest % increase in viewing between Live
audience and Live+7 audience numbers from viewers watching shows later
on their digital video recorders (DVRs).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights
Reserved.
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