Re: DVR ratings - "Lost" leads with 4 million viewers, 36% increase

On Mar 18, 8:51 am, "Obveeus" <Obve...@[EMAIL PROTECTED]
> wrote:
> "David" <dimla...@[EMAIL PROTECTED]
> wrote in message
>
news:751bdb08-f36a-4136-a105-c045f7b07017@[EMAIL PROTECTED]
> > Do Nielsens count the same viewer twice? I don't know what their
> > policy is but it seems self-defeating.
>
> The DVR ratings are only counting unique viewers, so no, the same viewer
is
> not being counted twice and people don;t get counted simply because they
> DVR'ed a show (they have to actually watch it).  However, the way the
> ratings are released is very deceptive since it promotes the false
belief
> that there are close to 4 million viewers being added to Lost's tally by
the
> DVR numbers.  In reality, you have to take the Live+7 data that the DVR
> numbers are based upon and subtract out the Live+same Day data that is
> typically re****ted the day after a show airs.  Many of the DVR users
were
> already included since all they did was 'time****ft' by an hour or so
that
> same night.
>
> http://tvbythenumbers.com/2008/03/17/top-time-****fted-broadcast-shows...
> Example:  The latest data at the site referenced above shows that Lost
had
> 3.978million DVR viewers and a total viewer count of 14.998million
viewers.
> Actual viewer re****ts given for that day originally were: Lost having
> 12.89Million viewers.
>
> So, Lost really only added 2.11Million viewers with the +7 day time****ft
> data being added in, not almost 4 million.

Still, adding 10% more viewers is nothing to shake a stick at.


Ian  (OTOH, it is still not getting the networks anywhere *near* the
30-35 million viewer averages they were getting back in their early
90's heydays...)