NBC DIGITAL ENTERTAINMENT BRINGS MORE VIDEO, ORIGINAL CONTENT AND
INTERACTIVITY FOR SUMMER AND FALL SEASON PROGRAMMING
"Heroes," "Chuck" And "The Office" Webisodes On NBC.com Beginning July
'08
"30 Rock" Goes "360" With Jack Donaghy's Online Business Courses
Original Digital Production "Fears, Secrets & Desires" Launches This
Summer
NEW YORK April 2, 2008 NBC Digital Entertainment today announced its
full slate of content for the Summer and Fall seasons. Among the
highlights are original webisodes for "Heroes," "Chuck" and "The
Office" as well as "30 Rock 360," a new original digital production -
"Fears, Secrets & Lies" and extensive digital features for each new
show. The announcements were made by Vivi Zigler, Executive Vice
President, NBC Digital Entertainment.
"The breadth and depth of our digital content is literally exploding
this season," said Zigler. "We're incredibly lucky to have such
collaborative writers, producers and actors to work with, all of whom
help us make the entertainment experience so much richer for our
users."
New chapters of webisodes for "Heroes," "Chuck" and "The Office" will
debut on NBC.com beginning in July. Additional chapters of webisodes
for each show will roll out throughout the season. Each chapter of
webisodes will continue to weave online with on-air creative to give
fans a deeper entertainment experience.
"30 Rock" joins "The Office," "Heroes" and "Lipstick Jungle," and goes
"360" next season. Fans of the Emmy-winning comedy can learn from the
best through Jack Donaghy's Online Business Courses (or "Jack U"),
have access to Jack's blog and offer their own business advice by
uploading videos. Other challenges for users will include submitting
skits for "TGS," enacting provided skits from "TGC," user response to
"Ask Tina" and guided tours of their workplaces (in response to
Kenneth the Page's tours).
NBC.com will also debut its second season of original productions with
"Fears, Secrets & Desires." This series, detailed below, will be
available exclusively on NBC.com.
A comprehensive list of digital features, by show, follows.
Original Digital Production:
"Fears, Secrets, & Desires"
In this unique online experience users help create an original online
series by sharing their deepest, darkest secrets, their unimaginable
fears and their scandalous desires. Two hosts will entice and inspire
users by sharing their own stories, as well as providing discussion
topics each week via vlogs. Users will submit stories in one of three
areas on the site: Fears, Secrets or Desires. Starting in October
2008, selected posts will be adapted for an online NBC Anthology
series that brings the posts to life with creative interpretation
meant to tease, tantalize or terrify. Segments will be produced both
in-house at NBC.com, and by Hollywood talent normally associated with
the big or small screens, not necessarily the computer screen.
Returning Shows:
"American Gladiators" The site explodes with a User Generated Photo
Gallery "Be A Gladiator," Gladiator personality quiz, and Ultimate
Gladiator Workout and advice from the Gladiators.
"Biggest Loser" Users will be able to see more confessional videos,
extended "Where Are They Now?" segments, bonus scenes and customized
features which will include recipe sharing and contests and fitness
tips, widgets and games.
"Chuck" In addition to the new webisodes, fans of the show will be
able to join Buy More and take Big Mike's Management Lessons and see
inside the Nerd Herd "Help Desk" as well as get a look at the villains
photo gallery and check out the Buy More Music Section (featuring
music from the show).
"Deal or No Deal" New content includes video profiles of the models, a
quarterly tournament with an online game and a highly anticipated new
PSMS game.
"ER" New features include weekly preview scenes.
"Heroes" - Season 3 of "Heroes 360" expands the "Heroes" universe
further with webisodes, online manhunts for the villains, the addition
of more micro sites that allow the users to uncover more of the
"Heroes" universe, wireless iTV interactivity and the ability to view
the graphic novel on mobile platforms.
"Last Comic Standing" Users can see extended audition footage, a User
Generated "You're Funny" showcase and weekly international commentary
from former finalist Deb DiGiovanni.
"Late Night with Conan O'Brien" If They Mated; Actual Items; Celebrity
Survey; Travels with Conan (customization available); Late Night
Underground hosted by Late Night Insider; REWIND; Pale Force New
Season
"Law & Order: SVU" Popular weekly previews give fans a sneak peek into
what's ahead.
"Life" - New content features include an interactive prison timeline
giving the fans a chance to see what happened while Charlie Crews was
incarcerated, a User Generated conspiracy wall and a "Life" Wiki.
"Lipstick Jungle" In addition to popular existing features such as
"Get The Look" Online Store, fans will find a mobile shopping guide
and new additions to the online Bonfire Magazine.
"Medium" Users can recreate their favorite "Allison Waking Up In Bed
After a Nightmare" scene, upload it and share.
"Nashville Star" New content features include original
behind-the-scenes segments with online correspondent Wix Wichman,
extended audition clips, weekly highlights, behind-the-scenes photos,
quizzes, games and featured music.
"The Office" In addition to new webisodes, this mega micro-site has it
all for fans of "The Office." Returning features include deleted
scenes, Dwight's blog, User Generated office galleries, Adventures
with Dwight bobblehead gallery, Office quote game, Office personality
quiz, Adventures with Angela page, an interactive photo set tour and
season two of Dunder Mifflin Infinity, the on line community where
fans get a chance to run the branches.
"Saturday Night Live" Users will get a VIP tour backstage with weekly
production blogs and video tours.
"The Tonight Show with Jay Leno" Jay's Garage enters its third season
and opens it up to the users to create their own Garage pages. An
historical "Tonight Show" timeline will also be introduced this
season.
New Shows:
"America's Toughest Jobs" Features will include in-depth contestant
profiles, challenge analysis and an online survival game.
"Celebrity Family Feud" Fans will find celebrity family bios,
interviews, photos and profiles.
"Chopping Block" Digital features will include featured recipes
delivered via web, mobile and SMS and a New York City restaurant
guide.
"Kath & Kim" NBC.com will have full episode streaming accompanied by
weekly "wine time" segments featuring Molly Shannon and Selma Blair as
their characters discuss the week in pop-culture, fa****on and
neighborhood gossip, beauty Q & A and Kim dating profiles powered by
myNBC.
"Kings" Digital features will include city sites for ****loh, Gilboah
and Gath, creating a deeper experience for the user. Additionally,
viewers will find videos about the King's ascension to power, a family
history expose and full streaming episodes.
"Knight Rider" Fans of the show will find a "KITT" My Ride feature,
weekly KITT voicemails to mobile subscribers, talking KITT e-cards and
streaming full episodes.
"The Last Templar" -- Digital features will include a Guide to the
Templars, Making Of video pieces, interactive decoder games and full
streaming episodes.
"Merlin" Digital features will include Merlin's diary and Spells for
Everyday Life.
"My Own Worst Enemy" New content features will include an alter ego
game, dossiers on sup****ting characters, an archive of Edward and
Henry video messages to each other and a split site (suburbs v.
international intrigue).
"The Philanthropist" In addition to full streaming episodes, users
will find Giving Back tips, Teddy's Lifestyle game and money tracker
files.
"Crusoe" Digital features will include extended flashback scenes, an
interactive adventure game, Crusoe's diary and full episode streaming.
"Shark Taggers" Fans will be able to meet the taggers through video
profiles, interact with a Tag the Shark game and watch deleted scenes.
"XIII" Digital features will include interactive mobile events synched
to the live broadcast and full episode streaming.
In response to an evolving media marketplace and the changing needs of
its advertisers, NBC Universal has created a more innovative,
client-centric approach to its traditional Upfront presentation. It
will include the announcement of a year-round programming schedule in
April; a series of one-on-one client meetings in New York, Los Angeles
and Chicago; and a spotlight event on May 12 that will showcase the
full scale of the NBCU offerings in a unique, multi-media, interactive
environment that will allow advertisers to experience the broad
spectrum of marketing op****tunities available within the company. The
new Upfront process allows NBCU to continue its 'customer-first'
approach, while working to create new advertising models, define more
effective metrics and provide a better return on its clients'
investments.
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