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‘Battlestar Galactica’ Bow Boosts Sci Fi
Final-Season Debut Was First Among Adults 25 to 54 Friday Night
By Mike Reynolds
Battlestar Galactica’s fourth and final season launched on a strong
Nielsen note, notching its best performance against its target
audience since the bow of its third season and top numbers among
adults 18 to 49 in over two years.
The “He That Believeth in Me” episode delivered a 1.6 household rating
in the 10 p.m. hour April 4, translating into 2.1 million viewers,
according to Nielsen Media Research data. Included in that total were
1.5 million adults 25 to 54 and 1.4 million adults 18 to 49.
The show was the tops in cable during primetime with Sci Fi's target
25-to-54 audience and ranked third among persons 18 to 49.
The installment also marked Battlestar’s best live + same day showing
in persons 18 to 49 in more than two years (Jan.13, 2006,
“Resurrection ****p, Part 2”), and its best performance among persons
25 to 54s since the show’s third-season premiere (Oct. 6, 2006).
With 2.1 million total viewers, the fourth-season premiere out-pointed
the 1.9 million average for the second half of the third season, which
ran on Sunday nights from January through March 2007. It matched the
2.1 million average for the first half of the season (January through
March 2006), when it aired in its traditional Friday night slot.
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