On 9 Apr., 13:19, David <dimla...@[EMAIL PROTECTED]
> wrote:
> On Wed, 09 Apr 2008 05:50:29 -0400, Jack Bohn <jackb...@[EMAIL PROTECTED]
>
> wrote:
> >Well, as the exec said, they're still in the green even if
> >ratings drop 15%. =A0We'll have to see if ratings drop more than
> >15%.
>
> That quote is confusing but the way I read it isn't thar they can
> still be profitable if the ratings drop 15%. It's that they can still
> be much more profitable than they are now.
I think the structure of the article is confusing ;)
It says that Comcast reaches about 15% of NBC's reach, so the exec
*expects* it to drop by 15% in ratings. But, and I read it the same
way you do, if the drop is only the expected 15%, the show would be
much more profitable than it is now.
Mark
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