Fel wrote:
>On 9 Apr., 13:19, David <dimla...@[EMAIL PROTECTED]
> wrote:
>> On Wed, 09 Apr 2008 05:50:29 -0400, Jack Bohn <jackb...@[EMAIL PROTECTED]
>
>> wrote:
>
>> >Well, as the exec said, they're still in the green even if
>> >ratings drop 15%. We'll have to see if ratings drop more than
>> >15%.
>>
>> That quote is confusing but the way I read it isn't thar they can
>> still be profitable if the ratings drop 15%. It's that they can still
>> be much more profitable than they are now.
>
>I think the structure of the article is confusing ;)
>It says that Comcast reaches about 15% of NBC's reach, so the exec
>*expects* it to drop by 15% in ratings. But, and I read it the same
>way you do, if the drop is only the expected 15%, the show would be
>much more profitable than it is now.
I must admit when I first read it, I thought "through the way we
structured this deal," they would be doing better *because* of
the ratings fall. (A great deal if you can get it, succeed
through failure!) I quickly came over to the interpretation I
posted above, but I did forget the "doing so much better" phrase.
--
-Jack
|
