On Apr 18, 4:19 am, "Patient Zero 2.0.....LOrd Gow/Ann Coulter 3:14
says..The only good Democrat is a dead Democrat! .Still #1 in the
hearts of RSPW" <noonan2...@[EMAIL PROTECTED]
> wrote:
> Exec: Apple must address piracy before NBC returns to iTunes
> By Jacqui Cheng | Published: April 17, 2008 - 11:04AM CT
>
> NBC says it wants to be able to put its TV content back on the iTunes
Store,
> but still has a few reservations-one of which could hold the network
back
> from joining iTunes forever. NBC would still like to be able to bump up
> prices-something that Apple has been stubborn about in the past, but has
> shown it's open to negotiation over when it comes to movie licensing.
NBC
> would also like Apple to tighten up its DRM, however, in such a way that
> would block NBC's content from being transferred onto iPods.
>
> NBC chief digital officer George Kliavkoff made the comments during an
> interview at this week's Ad:Tech conference in San Francisco, where he
> discussed what the company wants out of its relation****p with Apple.
"We'd
> love to be on iTunes. It has a great customer experience. We'd love to
> figure out a way to distribute our content on iTunes," Kliavkoff said,
> according to CNet. "We have film distribution with iTunes so yes, we do
talk
> to Apple."
>
> Still, those hopeful that their favorite shows might make a triumphant
> return to iTunes anytime soon shouldn't hold their breath. The kicker
was
> when Kliavkoff decided to delve into piracy and digital music players.
"If
> you look at studies about MP3 players, especially leading MP3 players
and
> what ****tion of that content is pirated, and think about how that
content
> gets onto that device, it has to go through a gatekeeping piece of
software,
> which would be a convenient place to put some antipiracy measures," he
said.
> "One of the big issues for NBC is piracy. We are financially harmed
every
> day by piracy. It results in us not being able to invest as much money
in
> the next generation of film and TV products."
>
> That's right: NBC would like to dump its contents back onto iTunes, ask
you
> for at least $2 (or more) per episode, and then have Apple place
extremely
> tight restrictions on if and how it can be played on an iPod or iPhone.
$2/ep is probably the value to advertisers of someone watching a high-
rated show on TV. However, if I was paying $2/ep to see a show, I'd
like it to be free of commercials as I'd already paid my way.
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